OUR MISSION
To help you achieve the big things in life.
We believe journaling is the most powerful tool for personal growth and transformation.
In a world of information overload, we think it’s more valuable than ever.
Our Story
We created Strategy Journaling Co as a response to a chaotic world of information overload. These days, there is no lack of information out there—we’re bombarded with thousands of facts and opinions at the single swipe of a finger.
Instead of sifting through thousands of self-help books, TikTok gurus, and AI-generated slop, it’s time to start looking inward. When you spend the time to journal and deeply reflect on your feelings, desires, and behaviors, what you learn will be more valuable than what anyone else can tell you.
WHO WE ARE
Our goal is to help you take charge of the most important parts of your life. Our approach combines heart and mind, logic with emotion, and strategy with intuition—journaling as critical thinking. Use our journals to reflect on your experiences, learn from them, and approach your life goals with renewed strategy, insight, and a sense of adventure.
Our Values
Growth.
Our journals aren’t just about keeping a diary— they’re about real change. We believe in the transformative power of self-exploration, and we provide tools to help you reach your full potential.
Courage.
We believe courage fuels self-discovery. Our guided journals empower you to take that courageous first step on your personal journey.
Empathy.
Our journals are designed with empathy, offering support and validation for whatever feelings arise. We strive to create a space for you to explore your thoughts and feelings without judgment.
Integrity.
We’re not in the business of selling quick-fix advice that doesn’t work. Instead, we recognize that the best things in life take time to build, and we guide and motivate you throughout the process.
Inclusivity.
We design our products with inclusivity in mind. We try to make our products work for everyone by not making assumptions about who you are and what you want.
It’s Time To Look Inward
We’re obsessed with journaling. We do it every day–and we’ve tried it all: gratitude journaling, bullet journaling, free-form, morning pages, and everything in-between. We know the kinds of life-changing transformations that can occur when you sit down and put pen to paper: increased motivation and creativity, improved problem-solving skills, and better mental health, just to name a few. But don’t just take our word for it—researchers agree that journaling can also:
✨ Help manage stress and anxiety
✨ Help you study more effectively
✨ Help improve your memory
✨ Help your mental and physical health
✨ Help you become happier
Meet our Founder
Meet our Founder
Hi!
I’m Sarah, the founder of Strategy Journaling Co. I’m one of those weirdos who has been journaling since I was four (if you count my barely legible scribbles from back then as a journal).
Our first product, the Date Book, is a love letter to my time spent online dating. I’m one of those weird people that absolutely loved online dating. I made so many friends, met a diverse slice of humanity and generally had a wonderful time, even though there was heartbreak and rejection and sometimes awful people and really bad dates.
But it wasn’t always like that. When I started, I made all the mistakes that one can make when online dating, and more. On my second-ever online date, I texted my best friend that I had found love (spoiler: I had not, in fact, found love. It would be a while after that until love came for me.)
The dating journal I kept helped me get through some of the toughest parts of dating—like bouncing back from rejection and staying motivated in the face of ten mediocre dates in a row.
So many people I know hate dating in this day and age, and it’s true that modern dating culture has become warped. You’re likely to come out of it with some crazy dating stories about a girl who stole your wallet and a guy who picked a fight with your waiter, but I hope that you’ll look back on it as I do—as an adventure and a fun part of your life that happened before you found love.
All the best,
Writing is medicine. It is an appropriate antidote to injury. It is an appropriate companion for any difficult change.
Julia Cameron
More About Us
View All
Flip Through Our Founder’s Dating Journal
My Own Dating Journey: 13 Lessons Learned
Why I Created Our Dating Journal
Our Inclusivity Promise
